📑 Business Case Summary / Problem Statement

Write here a couple of lines around:

• What is the problem or opportunity that you are analyzing?

I am analyzing Nokia's transition from a dominant player in the mobile phone market to a company that was unable to keep up with the rapidly changing industry. This led to a significant change in their position in the market. This change is because they failed to do three things:

1. Nokia realized way too late that the phones were changing into Smartphones. This allowed other companies to become bigger than them and eventually caused Nokia to lose its significance in the industry
2. They were lacking the ability to create software that could compete with the other brands in the industry.
3. The strategic choices of the company were inconsistent and made it difficult to meet the customer demands.

• Why does this matter to the company/organization?

This matters for Nokia because its market relevance declined due to its inability to adapt to the fast-evolving industry. Over time this has harmed their revenues and profitability. Regaining their relevance is needed for further survival in the industry.

🖊️ Current State

Provide a detailed analysis of the current situation:

• What are the underlying causes of the problem or the root of the opportunity?

The neglect of the American market and the company not being able to keep up with its competitors are the biggest problems here. Due to this, there was a loss of market share. (Schrage, 2014) Eventually in April 213 Nokia had to sell their mobile division to Microsoft.